# Ignacio Goñi González — llms-full > Portafolio de Ignacio Goñi González: Ingeniero, fundador de YAMATO y Pulso Diario, CMO y estratega de marketing digital y growth. Canonical: https://igonigonzalez.com/ · English: https://igonigonzalez.com/en --- # Ignacio Goñi González — CMO y estratega de Growth > Portafolio de Ignacio Goñi González: Ingeniero, fundador de YAMATO y Pulso Diario, CMO y estratega de marketing digital y growth. ## Sobre mí Soy Ignacio Goñi (la mayoría me llama Goñi). Empecé mi carrera diseñando componentes aeronáuticos. Pero en 2012 descubrí el marketing digital — y me di cuenta de que era el campo perfecto para combinar lógica, creatividad y velocidad. Desde entonces he liderado el crecimiento de startups, escalado marcas globales como LOEWE Perfumes dentro del ecosistema LVMH, y dirigido marketing para la primera startup de LLM de España. Hoy soy el fundador de YAMATO: una consultora de marketing independiente (y sincera) para quieren resultados, no vanidad. También escribo Pulso Diario, una newsletter diaria leída por más de 2.500 suscriptores donde comparto ideas sobre marketing, estrategia, IA y emprendimiento sin el BS corporativo. Mi enfoque: convertir el marketing de un coste en una palanca de crecimiento. ## HABILIDADES - Estrategia de Marketing - Growth Marketing - Paid Media & SEM - Consultoría Estratégica - Copywriting - Branding & Posicionamiento - E-commerce & CRO - IA aplicada al Marketing ## EXPERIENCIA PROFESIONAL ### Founder & Chief Everything Officer — YAMATO Madrid, España · 2024 — PRESENTE Launched and scaled a boutique CMO-as-a-Service agency. Delivered tailored marketing strategies combining AI, data, and growth-focused communication. Booked over 750 hours of CMO consultancy in the first 18 months. ### Founder & Chief Writer Officer — Pulso Diario Internet · 2024 — PRESENTE Created and grew a daily newsletter with 2,500+ subscribers sharing insights on marketing, entrepreneurship, AI and personal development. Achieved consistent high open & click-through rates with concise, action-driven content. ### CMO — Clibrain AI Madrid, España · 2023 — 2024 Led marketing for Spain's first LLM startup, positioning Clibrain as a national AI leader within months. Built entire marketing infrastructure and represented the brand in media, hackathons, and industry events. ### CMO — Clidrive Madrid, España · 2022 — 2023 Launched full paid media strategy driving €1M in revenue within 3 months. Achieved profitability in 6 months through data-driven growth for a B2C car subscription startup leveraging AI. ### Global Digital Marketing Manager — Streamloots Madrid, España · 2021 — 2022 Led global digital marketing for a creator monetization platform. Spearheaded U.S. market entry, owned CRM strategy end-to-end, and launched automated lifecycle campaigns improving retention. ### Global Digital Marketing Manager — Loewe Perfumes Madrid, España · 2018 — 2021 Scaled online revenue from €30K to €1.5M/year through full-funnel campaigns. Opened key international markets (U.S., Mexico, UAE) and coordinated 10+ external agencies within LVMH's global ecosystem. ### Paid Media Director — Product School Madrid — San Francisco · 2016 — 2018 Led global paid media strategy for a fast-growing EdTech company. Scaled acquisition campaigns across Google, Facebook, and LinkedIn Ads, contributing to expansion to 15+ campuses worldwide. ### Digital Project Manager — JOT Internet Media Madrid, España · 2012 — 2016 Led digital business initiatives focused on high-efficiency user acquisition via SEM and Social Ads. Managed large-scale performance campaigns targeting North America, Europe, and Oceania with six-figure monthly budgets. ### Mechanical Engineer — MTorres Pamplona, España · 2005 — 2012 Designed mechanical systems for high-precision automation used by Airbus, Boeing, Northrop Grumman, and Embraer. Built a foundation in engineering rigor and systems thinking later applied to marketing. ## FORMACIÓN ### Master en Gaming & Esports Business Development ESIC BUSINESS & MARKETING SCHOOL - MADRID · FEB 2020 — ABR 2020 Formación especializada en el ecosistema de gaming y esports, abarcando modelos de negocio, estrategias de monetización y desarrollo de marca en la industria del entretenimiento digital. ### Master en Digital Business (MDB+) THE VALLEY DIGITAL BUSINESS SCHOOL - MADRID · OCT 2015 — JUL 2016 Programa avanzado en transformación digital, estrategia de negocio digital, e-commerce y marketing digital. Una formación clave en la transición de ingeniería a liderazgo en marketing digital. ### Master en Ingeniería de Materiales y Fabricación UNIVERSIDAD PÚBLICA DE NAVARRA - PAMPLONA · SEP 2006 — JUN 2007 Especialización en ingeniería de materiales y procesos de fabricación avanzados, con aplicación directa en la industria aeroespacial y automoción. ### Ingeniería Mecánica UNIVERSIDAD PÚBLICA DE NAVARRA - PAMPLONA · SEP 2000 — SEP 2004 Formación base en ingeniería mecánica que sentó las bases del pensamiento analítico, resolución de problemas y rigor técnico que Ignacio aplica hoy al marketing y la estrategia digital. ## PUBLICACIONES - Por qué es tan relevante la demanda de The New York Times contra OpenAI y Microsoft (Artículo de opinión, 2024) — https://theconversation.com/por-que-es-tan-relevante-la-demanda-de-the-new-york-times-contra-openai-y-microsoft-por-usar-sus-contenidos-sin-permiso-221079 - IA y periodismo: ¿amigos o enemigos? (Podcast, 2024) — https://www.cmmedia.es/play/radio/808-radio/ok-6.html - The New York Times vs OpenAI: la lucha por los derechos de autor (Podcast, 2023) — https://open.spotify.com/episode/2VF7KrEvkW3b1S4dtIvIzW - Pulso Diario — Newsletter diaria sobre marketing, estrategia e IA (Newsletter, 2024) — https://pulsodiario.igonigonzalez.com ## CHARLAS - Apariciones en medios sobre IA y marketing (Medios de comunicación, 2023-2024) - Hackathons y eventos de IA (Clibrain AI, 2023) - Marketing digital en la industria del lujo (LVMH / Loewe Perfumes, 2018-2021) - Estrategias de crecimiento para startups (Eventos de emprendimiento, 2022-2024) ## Contacto Madrid / España [English version](https://igonigonzalez.com/en) --- # Ignacio Goñi González — CMO & Growth Strategist > Portfolio of Ignacio Goñi González: Engineer, founder of YAMATO and Pulso Diario, CMO and digital marketing & growth strategist. ## About I'm Ignacio Goñi (most people call me Goñi). I started my career designing aeronautical components. But in 2012 I discovered digital marketing — and realized it was the perfect field to combine logic, creativity, and speed. Since then I've led growth at startups, scaled global brands like Loewe Perfumes within the LVMH ecosystem, and run marketing for Spain's first LLM startup. Today I'm the founder of YAMATO: a marketing partner for those who want results, not vanity. I also write Pulso Diario, a daily newsletter read by over 2,500 subscribers where I share ideas about marketing, strategy, AI, and entrepreneurship without the corporate BS. My approach: turning marketing from a cost into a growth lever. ## SKILLS - Marketing Strategy - Growth Marketing - Paid Media & SEM - Strategic Consulting - Copywriting - Branding & Positioning - E-commerce & CRO - AI Applied to Marketing ## PROFESSIONAL EXPERIENCE ### Founder & Chief Everything Officer — YAMATO Madrid, Spain · 2024 — PRESENT Launched and scaled a boutique CMO-as-a-Service agency. Delivered tailored marketing strategies combining AI, data, and growth-focused communication. Booked over 750 hours of CMO consultancy in the first 18 months. ### Founder & Chief Writer Officer — Pulso Diario Internet · 2024 — PRESENT Created and grew a daily newsletter with 2,500+ subscribers sharing insights on marketing, entrepreneurship, AI and personal development. Achieved consistent high open & click-through rates with concise, action-driven content. ### CMO — Clibrain AI Madrid, Spain · 2023 — 2024 Led marketing for Spain's first LLM startup, positioning Clibrain as a national AI leader within months. Built entire marketing infrastructure and represented the brand in media, hackathons, and industry events. ### CMO — Clidrive Madrid, Spain · 2022 — 2023 Launched full paid media strategy driving €1M in revenue within 3 months. Achieved profitability in 6 months through data-driven growth for a B2C car subscription startup leveraging AI. ### Global Digital Marketing Manager — Streamloots Madrid, Spain · 2021 — 2022 Led global digital marketing for a creator monetization platform. Spearheaded U.S. market entry, owned CRM strategy end-to-end, and launched automated lifecycle campaigns improving retention. ### Global Digital Marketing Manager — Loewe Perfumes Madrid, Spain · 2018 — 2021 Scaled online revenue from €30K to €1.5M/year through full-funnel campaigns. Opened key international markets (U.S., Mexico, UAE) and coordinated 10+ external agencies within LVMH's global ecosystem. ### Paid Media Director — Product School Madrid — San Francisco · 2016 — 2018 Led global paid media strategy for a fast-growing EdTech company. Scaled acquisition campaigns across Google, Facebook, and LinkedIn Ads, contributing to expansion to 15+ campuses worldwide. ### Digital Project Manager — JOT Internet Media Madrid, Spain · 2012 — 2016 Led digital business initiatives focused on high-efficiency user acquisition via SEM and Social Ads. Managed large-scale performance campaigns targeting North America, Europe, and Oceania with six-figure monthly budgets. ### Mechanical Engineer — MTorres Pamplona, Spain · 2005 — 2012 Designed mechanical systems for high-precision automation used by Airbus, Boeing, Northrop Grumman, and Embraer. Built a foundation in engineering rigor and systems thinking later applied to marketing. ## EDUCATION ### Master in Gaming & Esports Business Development ESIC BUSINESS & MARKETING SCHOOL - MADRID · FEB 2020 — APR 2020 Specialized training in the gaming and esports ecosystem, covering business models, monetization strategies, and brand development in the digital entertainment industry. ### Master in Digital Business (MDB+) THE VALLEY DIGITAL BUSINESS SCHOOL - MADRID · OCT 2015 — JUL 2016 Advanced program in digital transformation, digital business strategy, e-commerce, and digital marketing. A key training in the transition from engineering to digital marketing leadership. ### Master in Materials Engineering & Manufacturing PUBLIC UNIVERSITY OF NAVARRA - PAMPLONA · SEP 2006 — JUN 2007 Specialization in materials engineering and advanced manufacturing processes, with direct application in the aerospace and automotive industries. ### Mechanical Engineering PUBLIC UNIVERSITY OF NAVARRA - PAMPLONA · SEP 2000 — SEP 2004 Core engineering education that laid the foundation for analytical thinking, problem-solving, and technical rigor that Ignacio applies today to marketing and digital strategy. ## PUBLICATIONS - Why The New York Times lawsuit against OpenAI and Microsoft matters (Opinion article, 2024) — https://theconversation.com/por-que-es-tan-relevante-la-demanda-de-the-new-york-times-contra-openai-y-microsoft-por-usar-sus-contenidos-sin-permiso-221079 - AI and journalism: friends or foes? (Podcast, 2024) — https://www.cmmedia.es/play/radio/808-radio/ok-6.html - The New York Times vs OpenAI: the fight for copyright (Podcast, 2023) — https://open.spotify.com/episode/2VF7KrEvkW3b1S4dtIvIzW - Pulso Diario — Daily newsletter on marketing, strategy & AI (Newsletter, 2024) — https://pulsodiario.igonigonzalez.com ## TALKS - Media appearances on AI and marketing (Media outlets, 2023-2024) - AI hackathons and events (Clibrain AI, 2023) - Digital marketing in the luxury industry (LVMH / Loewe Perfumes, 2018-2021) - Growth strategies for startups (Entrepreneurship events, 2022-2024) ## Contact Madrid / Spain [Versión en español](https://igonigonzalez.com/)