.Engineer .Founder .CMO .Human
FROM ENGINEER TO CMO - MADRID / SPAIN
I'm Ignacio Goñi (most people call me Goñi). I started my career designing aeronautical components. But in 2012 I discovered digital marketing — and realized it was the perfect field to combine logic, creativity, and speed.
FOUNDER OF YAMATO & PULSO DIARIO
Since then I've led growth at startups, scaled global brands like Loewe Perfumes within the LVMH ecosystem, and run marketing for Spain's first LLM startup. Today I'm the founder of YAMATO: a marketing partner for those who want results, not vanity.
YAMATO DIGITAL - MADRID / SPAIN
PULSO DIARIO - DAILY NEWSLETTER (2,500+ SUBSCRIBERS)
I also write Pulso Diario, a daily newsletter read by over 2,500 subscribers where I share ideas about marketing, strategy, AI, and entrepreneurship without the corporate BS. My approach: turning marketing from a cost into a growth lever.
YAMATO
Madrid, Spain
2024 — PRESENT
Launched and scaled a boutique CMO-as-a-Service agency. Delivered tailored marketing strategies combining AI, data, and growth-focused communication. Booked over 750 hours of CMO consultancy in the first 18 months.
Pulso Diario
Internet
2024 — PRESENT
Created and grew a daily newsletter with 2,500+ subscribers sharing insights on marketing, entrepreneurship, AI and personal development. Achieved consistent high open & click-through rates with concise, action-driven content.
Clibrain AI
Madrid, Spain
2023 — 2024
Led marketing for Spain's first LLM startup, positioning Clibrain as a national AI leader within months. Built entire marketing infrastructure and represented the brand in media, hackathons, and industry events.
Clidrive
Madrid, Spain
2022 — 2023
Launched full paid media strategy driving €1M in revenue within 3 months. Achieved profitability in 6 months through data-driven growth for a B2C car subscription startup leveraging AI.
Streamloots
Madrid, Spain
2021 — 2022
Led global digital marketing for a creator monetization platform. Spearheaded U.S. market entry, owned CRM strategy end-to-end, and launched automated lifecycle campaigns improving retention.
Loewe Perfumes
Madrid, Spain
2018 — 2021
Scaled online revenue from €30K to €1.5M/year through full-funnel campaigns. Opened key international markets (U.S., Mexico, UAE) and coordinated 10+ external agencies within LVMH's global ecosystem.
Product School
Madrid — San Francisco
2016 — 2018
Led global paid media strategy for a fast-growing EdTech company. Scaled acquisition campaigns across Google, Facebook, and LinkedIn Ads, contributing to expansion to 15+ campuses worldwide.
JOT Internet Media
Madrid, Spain
2012 — 2016
Led digital business initiatives focused on high-efficiency user acquisition via SEM and Social Ads. Managed large-scale performance campaigns targeting North America, Europe, and Oceania with six-figure monthly budgets.
MTorres
Pamplona, Spain
2005 — 2012
Designed mechanical systems for high-precision automation used by Airbus, Boeing, Northrop Grumman, and Embraer. Built a foundation in engineering rigor and systems thinking later applied to marketing.
ESIC BUSINESS & MARKETING SCHOOL - MADRID
Specialized training in the gaming and esports ecosystem, covering business models, monetization strategies, and brand development in the digital entertainment industry.
FEB 2020 — APR 2020
Advanced program in digital transformation, digital business strategy, e-commerce, and digital marketing. A key training in the transition from engineering to digital marketing leadership.
OCT 2015 — JUL 2016
THE VALLEY DIGITAL BUSINESS SCHOOL - MADRID
PUBLIC UNIVERSITY OF NAVARRA - PAMPLONA
Specialization in materials engineering and advanced manufacturing processes, with direct application in the aerospace and automotive industries.
SEP 2006 — JUN 2007
Core engineering education that laid the foundation for analytical thinking, problem-solving, and technical rigor that Ignacio applies today to marketing and digital strategy.
SEP 2000 — SEP 2004
PUBLIC UNIVERSITY OF NAVARRA - PAMPLONA
WRITE ME AND LET'S FIND OUT TOGETHER